The biggest news out of Mauritius over the last week has been the rebranding of the Naiade group’s hotels and resorts.
Announced to the world the in the 4th instalment of the teaser video marketing campaign, Paul Jones told us Naiade Resorts are officially changing their name to LUX Island Resorts – and using the catchy slogan : Lighter.Brighter.
See the coverage of the launch with all 4 teaser videos on our post Naiade Resorts : Celebrate Life Island Light Concept
Watch the video below | Island Light part 4
In an effort to re invigorate the core brand – and kick start a new era for the group after a few troubled years in a lagging market, I expect LUX Island Resorts to be a better recognised brand for the group, even if it has lost a little of its Indian Ocean, creole uniqueness.
A little bit more generic, certainly easier to pronounce, LUX Island resorts is a fresh new amalgamated banner for the group to trade under.
Quote ” The concept of “Island Light” is inspired by nature, culture, flavors and typical products of Mauritius, Reunion and the Maldives to prove authenticity. * LUX Island Hotels Resorts rely on a theme of fresh simplicity and originality.”
With a new team, and a new name, Lux Island Resorts has resorts in Mauritius, Reunion Island and Maldives – and now crucially needs to now complete the job, work with the trade and ensure that the markets awareness of the brand doesn’t diminish.
LUX Island properties located in Mauritius, will be known as : –
Beau Rivage | LUX Belle Mare
Legends | LUX Grand Gaube – before being known as Legends, the hotel was called The Grand Gaube.
Les Pavillons – LUX Le Morne
The other Mauritius properties that are managed by Naiade Resorts, will be part of a “produced by” portfolio, maintaining their current names.
Tamassa, Bel Ombre
Merville Beach, Grand Baie
The resorts groups new website is up and running – visit luxislandresorts.com
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