LUX Island Resorts – the new name for Naiade Resorts have unveiled a a whole new brand change and what they hope is a new concept in resort holidays.
After rehearsing and preparing for nearly a year, LUX Island Resorts is launching with the slogan *Lighter.Brighter – and their new concept of a Island Light, a lighter, brighter, less complicated island holiday experience.
The teams from the Mauritius resorts previously Legends, Beau Rivage and Les Pavillons now known as LUX Grand Gaube, LUX Belle Mare and LUX Le Morne have undergone extensive training programs designed to enhance service and rejig their attitude towards working for the new LUX Island Resorts brand.
A focus on doing the basic things right – LUX Island Resorts is chasing simpler, more relaxed level of individual luxury.
Quote : Paul Jones CEO :
“We are doing more than simply changing the name of the Company or putting a new brand on our hotels. Island Light is the summation of many different ingredients, which when experienced as a whole are a very powerful alternative to the usual island resort holiday. LUX* has determined its purpose as ‘Helping People Celebrate Life’ and that is what every member of our team is committed to and has pledged to deliver”
Below are the 3 videos of the Mauritius resorts that LUX has created for its new branding marketing push. Check them out and see what you think !
Watch the video : LUX Belle Mare
Watch the video : LUX Grand Gaube
Watch the video : LUX Le Morne
Let us know your thoughts below ! Use our Twitter and Facebook buttons to share this post with your friends !